Client Story: B100Ragl

Asmaa Guedira, Program Manager at Womanity Foundation, comments

asmaa” MENA Alliances has provided quality work to help design and develop our website, and they are very reactive when needed. We are happy and proud to work with a company created by Palestinian women. “




The Client

Womanity is a private philanthropic Foundation established in 2005 in Switzerland. It is also registered in the United Kingdom and the USA. Womanity works around the world to empower girls and women to shape their future and accelerate progress in their communities.


Womanity and  its programme partners produced an exclusive Arabic radio fiction, Worth 100 Men (Be 100 Ragl in Arabic). The series follows the story of Noha, an intrepid young radio journalist, who confronts gender discrimination in the workforce, in family, and the social sphere. Noha challenges prejudice and oppression, and becomes a role model for the whole community. The series covers divorce, domestic violence, sexual harassment, women’s access to education and professional careers, the status of single women in traditional society, and healthy romantic relationships.

In addition to online conversations, the Womanity Foundation is partnering with a range of grassroots organizations to host a “B 100 Ragl Tour”. The tour will center on a series of events across the Middle East and North Africa. Through a mix of online and community-based debate, Womanity is looking to challenge audiences to develop creative solutions to the issues that plague their societies.



The Challenge

  1. Rapid growth due to popularity of the captivating fiction series across different countries resulted in the need for translation to help reach wider audiences
  2. The topics that Noha and her friends deal with on the series struck a chord with viewers, so there was an increased need for more information about relevant topics
  3. Creating an online Tour calendar of the “B100 Ragel” program to keep the audience updated about upcoming events
  4. Highlighting success stories for women of the MENA region


The Solution


  1. MENA Alliances  developed and designed a new responsive dual-language (Arabic and English) website for Womanity to showcase the Be 100 Ragl” series
  2. MENA Alliances  provided translation and localization services to Womanity for expanding the audience
  3. MENA Alliances developed subtitling for the “Be 100 Ragl” video episodes series, so that a larger audience would have the opportunity to view the program
  4. MENA Alliances created calendar for B100 Ragel Tour to keep audience updated about upcoming events.


  1. “B100 Ragel” Program at Womanity foundation has an online platform to promote “B100 Ragel” episodes and to increase awareness about the challenges that face Arab women
  2. Inspiration for other women by sharing women’s success stories online
  3. Increase conversation rate on social media networks through add social media plugins within the “B100 Ragel” website
  4. Through MENA Alliances localization and translation services, “B100 Ragel” program reached a larger audience around the world  



Next Steps

Womanity Foundation assigned MENA Alliances as the sole provider of maintenance services for the B100 Ragelwebsite.

Enjoy watching “B100 Ragl” episodes by visiting B100 Ragl website:

Client Story: Lamsat Ummi

Dr. Fayeq  Oweis, Founder of Lamsat Ummi, explains his experience with MENA Alliances   


I worked with MENA Alliances team to have a website developed for my initiative, Lamsat Ummi (My Mother’s Touch), and I am very pleased with their professional work, dedication, and excellent services.  I am very happy with  how the website turned out, and the team was very helpful from day one and throughout the whole development process. Thank you very much and I hope we will use your services for future projects.


The Client


lamsat-ummi-vector1-logo“Lamsat Ummi”, a non-profit and cooperative project that empowers women, especially mothers, in marginalized societies and refugee camps while striving to preserve the Palestinian art of embroidery.  This endeavor is the brainchild and passion of Dr. Fayeq Oweis.


He created it in honor of his beloved mother, who inspired his art and love for embroidery. Each “Lamsat Ummi” hand-made product combines Arabic poetry with Kufic Arabic calligraphy designed by Dr. Fayeq Oweis and is embroidered by hand. The name “Lamsat Ummi” means “My Mother’s Touch” and it was inspired by the words of Palestinian poet  Mahmoud Darwish : “I yearn for the bread of my mother, her coffee and her touch.


The Challenge


Lamsat Ummi wanted t0:

  1. Enable the works of these women/mothers to be a source of income to them through selling their products through lamsat Ummi online platform  for customers around the world
  2. Build an effective online platform that would enable the embroidered products to be promoted and sold around the world
  3. Create more jobs for marginalized/refugee women
  4. Outspread the word about the importance of supporting this project and buying these goods


The Solution 


  1. MENA Alliances Group addressed the issues through knowledge and experience with their own10922875_875747335796824_7011778559512452045_n (1)staff of women who are empathetic to the challenges of refugee women/marginalized peoples
  2. MENA Alliances Group advised on best methods of getting the product to market
  3. MENA Alliances Group designed and developed an online platform to market and sell Lamsat Ummi products
  4. Online payment methods were integrated through the Lamsat Ummi Website
  5. Women’s stories were shared over the website to inspire actions by others around the world
  6. Highlighting the activities of the Lamsat Ummi – reinvestment of profits back into the empowerment of women empowerment through: training and scholarships, creating a  blog, Meet the Artisans, and Donate pages within Lamsat Ummi Platform.


Take a tour of Lamsat Ummi Platform Don’t forget to give us your feedback!



Lamsat Ummi Project launched a responsive online platform by testing the responsive design across all devices to ensure a great customer experience.
To increase sales of Lamsat Ummi products, MENA Alliances …..



  1. Developed an online store to sell women’s embroidery products
  2. Connected the platform with social media plugins such as Instagram, Facebook, etc.
  3. Integrated the online payment methods into the platform to enable customers around the world to buy the women’s products


2To promote the social impact of lamsat Ummi project, MENA Alliances Group  enabled….


  1. Sharing the stories behind the women producers of the unique embroidery products by creating “Meet the Artisans” page


Client Story: Masmoo3

Ala’a Suliman, CTO at Masmoo3 in Jordan, explains:



“We no longer need to divide jobs to be carried out by so many people. We just deliver the work to MENA Alliances and they do it professionally. We like the flexibility and full cooperation, working hard to meet our demands, prioritizing and delivering work on time.”  




The Client


Masmoo3 is the first specialized digital audio book production and publishing house in the Arab world. They aim to offer Arabic speakers easy access to a digital audio library for arabic books.

The Challenge

  1. Hiring qualified team members to accomplish large amount of work in a timely manner
  2. Reduce their operational expenses and save more money
  3. Prioritizing the large amount of work to be done


The Solution

  1. MENA Alliances vetted, tested and hired a  team of  12 contractors in the West Bank and Gaza to
    assist with completing Masmoo3 translation and
    localization work based on their projects.
  2. MENA Alliances oversaw and provided quality control for the work compl
    eted by the team of contractors
  3. MENA Alliances managed Masmoo3’s projects and the team of contractors at the formation“Tashkeel” part in Masmoo3 work process.



  1. Masmoo3 reduced their operational expenses through outsourcing their secondary business functions to MENA Alliances
  2. Masmoo3 is able to accomplish a larger number of projects and increased workload
  3. Masmoo3 and  MENA Alliances continue their cooperation working on a variety of projects.


Improve your reading and listening comprehension in Arabic through Masmoo3 audio books”


Client Story: ServiceAlliances

Christine Hobbi, President & CEO of ServiceAlliances says:  

photoMENA Alliances is a tremendous asset for ServiceAlliances. We worked with MENA Alliances on several projects between the US, Qatar and Palestine. The team was fully engaged and passionate on each and every project we did and are continuing to do. I am very happy with end results and our partnership and the opportunity to make a difference in the world! “  




The Client

ServiceAlliances is a RSR (Remote Services Resourcing) organization based in the United States. It offers 1d018e61-68a0-4a8e-9648-db5288badab5business innovations to small, medium and large organizations with a positive social impact. Its goal through the provided services of training, social media, web design, translation and localization, as well as IT development is to enrich the lives of people and improve the efficiency of organizations by building service alliances and filling service needs around the world.



The Challenge

  1. “Getting the word out” about services offered
  2. Finding ways (through social media) to bridge the gap between the West and Middle East markets and workforces
  3. Targeting organizations/leaders that are expanding to new markets both in the U.S./Western Countries and the MENA Region


The Solution

  1. MENA Alliances designed and developed the ServiceAlliances’ website
  2. MENA Alliances partnered with ServiceAlliances in bringing work from organizations in United States.
  3. MENA Alliances provided translation services to ServiceAlliances
  4. MENA Alliances and ServiceAlliances partnered to offer training and webinars for MENA contractors to bridge skills gap between the West and Middle East markets and workforces


  1. MENA Alliances and ServiceAlliances maintain an ongoing partnership in reaching a variety of markets for solutions-oriented services
  2. MENA Alliances and ServiceAlliances partnered to offer training and webinars for MENA contractors to bridge skills gap between the West and Middle East markets and workforces


Client Story: Palestenian Start-Up


The Client

A startup, on-demand delivery service for eCommerce, local businesses and individuals at the touch of an app that summons a fleet of freelance couriers in the MENA region that also would hold packages at local collection points for convenient delivery times.

The Challenge

  1. Creating jobs while providing hassle-free logistics network to move packages quickly and efficiently to their ultimate destination
  2. Building a network of freelancers to make deliveries
  3. Partnering with clients that will order services


The Solution

  • MENA Alliances provided the client their expertise and experience with startups
  • MENA Alliances developed and designed a target profile and presentation to for use with potential partners
  • MENA Alliances gathered the information needed by the startup to build a strong market entry strategy in their target market including setting parameters of research and gathering the needed information



MENA Alliances continues acting as a resource on the ground in the target market to help this startup begin closing deals/agreements. At the client’s directive, MENA Alliances represents it in phone calls and meetings and act as a local point of contact for communication between the startup and its targets.